Publicis is the world’s 3rd Largest Communications Group. It provides advertising, media services to national and multinational clients. Since 2004 Publicis is recognized as Creative Talent, No.1 in Creative Performance in The Gunn Report (since 2004). Its traditional advertising services principally involve the creation of advertising for products, services, and brands. It also include strategic planning involving analysis of a product, service, or brand compared to its competitors through market research, sociological and psychological studies, and creative insight. The company’s advertising programs involve television, magazines, newspapers, cinema, radio, outdoor, electronic, and interactive media.
The company conducts its operations in approximately 200 offices in more than 82 countries. Group employs more than 46 000 communication experts worldwide.
The holding is represented in Armenia since 2005 with 3 business units: Publicis Hepta Armenia – a creative and strategy advertising agency, Zenithoptimedia with its expertise in media buying, planning and media strategy, and Publicis Dialog – concentrating on BTL activities and organization of mass events.