October 23, 2018

Membership Type


Selena Service

“We breath the same air, We drink the same water.”

Since its establishment, over 20 years, Selena is a market-leading provider of cleaning services։ dry cleaning, wet cleaning and laundry. SELENA has a double priority in her culture: excellent cleaning results using environment friendly processes. As an Armenian-German company and the pioneer of ECO cleaning technologies, Selena Service is the most environment friendly cleaning company in Armenia. It has adopted the highest European quality standards and has been granted German “Der Blaue Engel” and European “Ecolabel” Certificates.

Currently, Quality is the Selena’s priority. Selena is the official representative of German company Kreussler, which offers wide range of high quality textile care products. Thanks to cooperation with Kreussler, we offer an environmentally friendly, absolutely safe and excellent cleaning process.

Selena Service is the only provider of Wet Cleaning in Armenia. Wet cleaning is the best technology for cleaning fine garments. Wet cleaning is an aqueous cleaning system that has been developed jointly by Miele and Kreussler . It is designed for outerwear that cannot be washed and for the care of sensitive textiles. This invention was trendsetter for the professional textile care, initiated by Selena Service it was brought to Armenia. Selena Service the only representative e of wet cleaning technology not only in Armenia but in Caucuses region. Wet cleaning has proven its worth on the global market and turned out to be a blessing for the textile care industry.

Selena Service has grew up on two markets: B2C (individual) and B2B (industrial). On the B2C market, the success enabled regularly to open 10 new shops in Yerevan and offers a delivery service in order to be as close as possible to the customer. The list of B2B clients includes the most established hotels and restaurants in Armenia, such as Marriot Yerevan, The Alexander, a Luxury Collection Hotel, Ibis, Europe, Double Tree by Hilton, North Avenue, Best Western Dilijan etc.. Those companies with international standards appreciate the Selena quality that meets European standards. Since 2010, Selena has developed also a rental activity for professional customers, as it is now a successful solution in Europe. HORECA service providers save huge investments on linen, thanks to the rental service offered by Selena Service.

Selena regularly participates to European exhibitions. Part of the staff receives special training in Europe, and some European experts organize trainings for the employees. Selena Service never stops implementing state of the art technologies, to go beyond the customers’ expectations.


Ms. Anush Ghazaryan