The past years witnessed an abundance of rapidly changing communication technologies and trends, urging the need for businesses and professionals to tailor their approach for the swiftly evolving industry’s landscape. To help communications practitioners in Armenia and the region shape a more advanced communications space, stay current on the emerging best practices and trends, Deem Communications initiated the third edition of the PR Summit Armenia 2016, held on 8-10 April, in Yerevan. For the third time this annual event featured hands-on sessions by seasoned experts from well-established institutions and agencies, who inspired the participants to take a deeper dive into the communications industry. They shared valuable insights into the trends, priorities, and challenges of the industry, as well as roadmaps for maximizing the impact of PR. Serge Vaezi from the UK, EMEA Managing Director of the world-renowned Ogilvy PR communications agency, Cheryl Procter-Rogers, PR strategist and executive coach from the USA with over 35 years of experience, and Kakha Magradze from Georgia’s leading Gepra PR communications and marketing agency were the invited international keynote speakers of the event. PR Summit Armenia also featured intense and energetic workshops by local and international experts from wide specter of communication industries that offered case studies and strategies at the helm of the most successful campaigns around the world. The sessions also included hangouts, enabling participants to exchange insights and ideas in a relaxed setting. The three-day Summit, launched with an engaging public lecture on the strategic role of PR, was followed by dynamic sessions and discussions on crisis communication, roadmaps to enhancing creativity and media literacy, the role of transformational leadership, storytelling, and emotional intelligence in PR. The scope of the third edition of PR Summit Armenia featured an exceptional and motivational coaching session on leadership communication designed to help the senior leadership of companies to be successful and grow by connecting with their audiences. The PR Summit Armenia came to life with the support of great partners such as the American University of Armenia (AUA), Armenian General Benevolent Union (AGBU), Hyatt Place Yerevan Hotel, the information support of American Chamber of Commerce in Armenia,, B24, Civilnet, Media Initiatives Center, and many other partners. PR Summit Armenia is an advanced platform, encouraging PR and other communications practitioners to engage in lively cross-cultural discussion, expand their professional networks, and find avenues for dynamic and successful communication. This is also an opportunity for Armenia to position and develop as a hub of communication connecting the wealth of knowledge from the West and the East. For details and updates visit http://www.deemcommunications. com/prsummit.