“Mastering the Art of Creating Key Messages” Course at AUA

American University of Armenia invites you to “Mastering the Art of Creating Key Messages” course, which will take place at AUA, on 14 and 15 February 2018.

Policy makers, business executives, start-up founders, community organizers and others in leadership roles usually struggle in bringing their message across. Why? Because they lack the knowledge and skills of creating key messages. This absolutely can be set right. This course will give the participants the inside scoop of creating great key messages.

The participants will:

  • Understand why they need to create key messages and actually create some;
  • Learn to create “frames,” tell their story and master the skills of persuasion;
  • Grasp how to boil down complicated concepts into words that anyone can understand.

Please, note that AmCham Members will be provided with 25% discount.

Please, enroll online at  http://extension.aua.am/mastering-the-art-of-creating-key-messages/.

For any additional questions, please, write to AUA Extension Professor of Business Strategy, Mr. Sergey Tantushyan at stantushyan@aua.am or call  (374) 94 440 457.